I should have seen this coming

This is why Apple is the only company in the world that knows the term: innovation.

They are always inventing a new game they know they’ll win.

This is why the rest of the world is still listen to them.

Excerpt from Engadget‘s Topolsky on Post-PC era:

In this new world, Apple no longer has to compete on specs and features, nor does it want to. There is no Mac vs. PC here — only “the future” versus “the past.” It won’t be a debate about displays, memory, wireless options — it will be a debate about the quality of the experience. Apple is not just eschewing the spec conversation in favor of a different conversation — it’s rendering those former conversations useless. It would be like trying to compare a race car to a deeply satisfying book. In a post-PC world, the experience of the product is central and significant above all else. It’s not the RAM or CPU speed, screen resolution or number of ports which dictate whether a product is valuable; it becomes purely about the experience of using the device….

…Apple isn’t just challenging perceptions of the PC — they’re saying that the age of the PC is over (at least for most people). The company is forcing consumers to ask if they even still want or need something called a PC (while of course making sure to point out that the competition is playing the same old game). And really, that’s all part of the plan. Apple is in the process of making the iPad the de-facto standard for what the next stage of computing looks like, from the look and feel to the kind of software and experiences you have on the device. Apple doesn’t just want to own the market — it wants to own the idea of the market. We’ve seen this act before, and we know how it ends.


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